Unified Search & Discovery
A better way to find relevant content
Through a series of research efforts, our users had indicated that while there was more content available on our platform than ever, it was becoming increasingly difficult to find something they wanted to watch.
In cases where users engaged the product already knowing exactly what they wanted to watch, it took too many steps to find what they were looking for and start watching.
In cases where users were looking for something interesting to watch, the experience of browsing did not often result in finding anything interesting.
Company: AT&T TV
My Role: UI/UX
Platform: Mobile, Tablet, Web, TV (Tizen, Roku, tvOS, Android TV, Osprey)
Tools: Sketch, Abstract, Principle, inVision, Notion
The Approach
The team decided to take a two-pronged approach to improve the search and discovery experience across all products.
Emphasize the content itself, which validates that the content is what the user wants to see.
Reduce friction and distraction from critical points in search, discovery and purchasing.
Wireframes
Before
After
